Market Facts – Petroleum

  • Approx. number of public fueling locations in the USA as of 1st Quarter 2014 = 167,346 locations
  • Average Monthly Gallons Sold Per Location = 127,560 gallons
  • Average Ticket across the USA
    $21.00 – $23.00 – $26.00
    $34.00 – $40.00 – $50.00

De-branding (definiton): When a fuel location switches from a major oil brand to no major brand or becomes independent

Strongest Reasons for a Merchant to De-brand

  • No choice, forced to de-brand by the majors
  • Escape the toughening re-imaging standards
  • Consumers’ fading reverence for a brand
  • No longer an advantage in fuel pricing between major oil and unbranded markets
  • Consumers’ continued awareness of price per gallon costs

Top 10 States for Gasoline Consumption

  1. California – massive de-branding occurring
  2. Texas
  3. Florida
  4. New York
  5. Ohio
  6. Pennsylvania
  7. Illinois
  8. Michigan
  9. Georgia – massive de-branding occurring
  10. North Carolina

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